Data Processing and Custom Development

You can reduce costs by lowering the number of undeliverable pieces and increase the response rate on targeted customer campaigns. With our data cleansing services. Our talented team of developers can tackle complex data challenges with a suite of tools and technology combined with decades of experience. Need a ground-up solution built? Talk to us! We can help check the quality of your direct mail database.Whether you’re creating a brand new promotion, or revising a previous campaign, we can work with you on your design from start to finish. We have extensive experience in creating campaign letters, newsletters, donor campaigns, advertisements, postcards, self-mailing pieces, and much more!

All mailing lists are processed by an Address Validation and Correction program. This involves comparing each address using a Canada Post database that is updated monthly. When an error is detected, like the misspelling of a street name or use of an incorrect digit in a postal code, the program will make the necessary correction to validate the address.

Postal services require that all mailings meet a minimum accuracy level for addresses. In the interest of accuracy, all mailing lists received at directworx are passed through this program.

Canada Post and USPS have improved their software to provide more precise address accuracy and that means more deliverable mail. Any addresses which cannot be corrected with this program can be returned for investigation and either corrected or deleted.

Data validation is the simplest way to correct your data, minimize undeliverables and maximize your return. At directworx, we have a team of data processing experts ready to help you with your direct mail data processing needs.

Sensitive Data Policy

Policy:

“Sensitive Data” is defined as printed information beyond basic name and address including but not limited to:

• Personally Identifiable Information (PII)
• any account numbers
• any financial information
• any license numbers
• phone numbers
• email addresses
• tax receipts/forms
• pay stubs/cheques
• etc

As an experienced mail provider we recommend all personalized mail containing sensitive data utilize our Document Reliability System (DRS), a quality-control marking on each personalized document that extends the integrity of the run in the form of an additional 2-dimensional barcode or OCR readable index number to ensure the highest level of output verification. An innovative camera system is utilized to read and report each document as it is processed through the inserting process, providing correct sequence assurance, and producing a full audit trail verifying each envelope’s completion. The system allows us to quickly identify and fix any doubles, missing personalized documents, or insertion errors mid-stream without compromising the production process or audit trail.

The DRS System:

• Identifies and fixes doubles, insertion errors and missing personalized documents in mid-stream
• Reduces or eliminates manual verification
• Enables controlled selective inserting
• Enters a time/date stamp into an SQL database as an audit trail of each item inserted
• Maintains a job history report

Although we diligently employ other quality control precautions there is a higher margin of error when the DRS is not utilized. Even if there are no privacy requirements it is a very time consuming and imperfect process to attempt to identify and remediate any discrepancy without the DRS.

Maximize Your Direct Mail Investment

Mailing Lists

Direct mail marketing address lists can be extremely helpful in finding new customers who are similar to your current best customers. As a Postal Expert Partner, we can help you create your own prospect mailing list. directworx is a trusted mailing list provider for hundreds of businesses.

Zero in on your audience

Once you decide on your audience, we can help you find geographic areas where they represent a large number of the population.

Customize your message

Whether you want to mail to a local area, or to every affluent neighbourhood in Canada, you can target your mailing and tailor your message for greater response.

Gain new insights

The data you receive can add valuable insights into the location and density of your target audience. These are insights that may be useful for your other marketing initiatives.

Begin a two-way dialogue

Include a call to action using a QR code or a link to a landing page to provide your customers with opportunities to respond and engage.

Complement your advertising mix

Use direct mail as a complement to other marketing media, to reinforce your message, raise brand awareness, and help get your products noticed and remembered.